SEO trends, tool reviews and website-building tips
Practical articles on SEO trends, honest free tool reviews and website-building tips — each one linked to the free ToolForge tools that do the work.
New posts are published monthly — this month covers keyword cannibalisation and merging near-duplicate pages, alongside AI search optimisation and rank tracking accuracy.
Your pages are competing with each other, and summaries make it worse
Near-duplicate pages split your signals and confuse AI summaries. How to find overlapping URLs with free tools, merge them safely, and measure the result.
Updated Sep 3, 2026Read postCore Web Vitals tools compared: field data, lab data and quick checks
A practical comparison of Core Web Vitals tools — field data, lab audits and quick page checks — with the fixes that reliably move LCP, CLS and INP on small sites.
Updated Sep 2, 2026Read postRank tracking tools reviewed: what free checks can and can't tell you
An honest review of rank tracking approaches — free live checks, browser plugins and paid trackers — where each one is accurate, and how to read a position you cannot fully trust.
Updated Sep 2, 2026Read postOptimising for AI search results without rewriting your site
How AI answer engines pick passages to quote, and the concrete page changes — answer-first intros, question headings, clean markup — that make your content quotable.
Updated Sep 2, 2026Read postInternal linking for small sites: seven rules that compound
Seven internal linking rules for small websites: hub pages, descriptive anchors, orphan pages, link depth and how to audit it all with free tools.
Updated Sep 2, 2026Read postBuilding your first website: the checklist that keeps it shippable
A practical website-building checklist: structure, content, images, metadata, performance and launch checks — with a free tool for every step.
Updated Sep 2, 2026Read postFree SEO tool review: what each type is actually good for
An honest review of free SEO tool categories — meta tag, sitemap, keyword, backlink and speed tools — what each one measures reliably and where free data stops.
Updated Sep 2, 2026Read postSEO in 2026: what actually changed, and what didn't
The SEO trends that matter in 2026 — AI answer surfaces, intent-led content, technical basics and internal linking — plus the free tools to act on each one.
Updated Sep 2, 2026Read postMeta tag tools compared: generators, checkers and preview tools
How meta tag generators, checkers and social preview tools differ, which one you need for titles, descriptions and Open Graph tags, and how to validate the result.
Updated Sep 2, 2026Read postImage optimisation for page speed: the practical version
Compress, resize and convert images for faster pages: which format to pick, what sizes to export, and how to check the result — all with free browser tools.
Updated Sep 2, 2026Read postPrefer a step-by-step walkthrough?
The guides section covers complete workflows end to end, and the SEO guide explains the fundamentals in order.