SEO tools list: every free ToolForge tool, by category
Last reviewed and updated
A complete SEO tools list, grouped into the six jobs optimisation actually breaks into. Each entry says what the tool does and opens in one click — 57 tools in total, none of them behind a sign-up.
Use the sticky menu to jump to the group you need, or read top to bottom the first time to see what is available.
1Keyword research tools
Start every project here. These tools surface the phrases people search, how hard each one is to rank for, and which long-tail variants are winnable now.
Tools in this group
Tools marked Live open a working workspace that runs entirely in your browser — start with Keyword Density Checker.
Go deeper
- SEO guide — How keyword selection fits into the wider workflow.
2On-page and meta tag tools
Generate and verify the markup search engines read first: titles, descriptions, canonicals, and social preview tags that make shared links look intentional.
Tools in this group
Tools marked Live open a working workspace that runs entirely in your browser — start with Meta Tag Generator and Open Graph Generator.
3Content and writing tools
Check length, readability, originality and repetition before publishing. Thin or duplicated copy is the most common reason a technically perfect page never ranks.
Tools in this group
Tools marked Live open a working workspace that runs entirely in your browser — start with Word Counter and Text Summarizer.
4Technical SEO tools
Sitemaps, robots.txt, redirects, broken links, headers and crawl simulation — the plumbing that decides whether your content is discoverable at all.
Tools in this group
Tools marked Live open a working workspace that runs entirely in your browser — start with XML Sitemap Generator and Robots.txt Generator.
Go deeper
- SEO checklist — Run these checks in a fixed order before every launch.
5Backlink and authority tools
Audit who links to you, how they anchor those links, and how your referring-domain profile compares with the sites already ranking above you.
Tools in this group
These checks need a data provider connected. For a live measurement right now, run the SEO dashboard audit against the same URL.
Go deeper
- SEO dashboard — Monitor referring domains over time instead of one-off checks.
6Speed, mobile and monitoring tools
Measure load performance and mobile usability, then keep watch on indexation, caching and uptime so problems surface before rankings drop.
Tools in this group
These checks need a data provider connected. For a live measurement right now, run the SEO dashboard audit against the same URL.
Frequently asked questions
From the blog
New SEO trend analysis and tool reviews are published every month.